PRODUCTION ARTIST

CREATIVE DESIGNER

PORTFOLIO

SERGIO RODRIGUEZ

ELFRECKO@GMAIL.COM

Welcome World!

grab a beer and stick around…

Mechanical Dev
Almond Butter

MaraNatha

• MASTER MECHANICAL CREATED TO MAINTAIN
CONSISTENCY ACROSS FOUR DIFFERENT
FLAVORS

• LAYOUTS + EDITS

• CLIENT COLLABORATION

• ADHERENCE TO BRAND GUIDELINES

• ADHERENCE TO FDA GUIDELINES

• SETUP FILES FOR FINAL PRINTING PROCESS
FOLLOWING PRINTER SPECS

#design
#packaging
#rebranding
#colortest
#silkscreening
#direct-imaging
#presentation
#transfers
#printproduction
#projectmanagement

Ad Campaign
Shiny Licious Lip Gloss

Maybelline

• MASTER MECHANICAL CREATED TO MAINTAIN
CONSISTENCY ACROSS VARYING SHAPE AND
SIZES

• LAYOUTS + EDITS

• CLIENT COLLABORATION

• ADHERENCE TO COSMETICS GUIDELINES

#design
#packaging
#rebranding
#colortest
#silkscreening
#direct-imaging
#presentation
#transfers
#printproduction
#projectmanagement

Ad Campaign
Eye Makeup and Concealers

Maybelline

• MASTER MECHANICAL CREATED TO MAINTAIN
CONSISTENCY ACROSS VARYING SHAPE AND
SIZES

• LAYOUTS + EDITS

• CLIENT COLLABORATION

• ADHERENCE TO COSMETICS GUIDELINES

#design
#packaging
#rebranding
#colortest
#silkscreening
#direct-imaging
#presentation
#transfers
#printproduction
#projectmanagement

Mechanical Dev
Whole Blends

Garnier

• MASTER MECHANICAL CREATED TO MAINTAIN
CONSISTENCY ACROSS THREE DIFFERENT
FLAVORS

• LAYOUTS + EDITS

• CLIENT COLLABORATION

• ADHERENCE TO BRAND GUIDELINES

#design
#packaging
#rebranding
#colortest
#silkscreening
#direct-imaging
#presentation
#transfers
#printproduction
#projectmanagement

Design / Concept Dev / Color Test
Anew Clinical / Baby Powder / Skin So Soft

Avon

• CONCEPT DEVELOPMENT

• DESIGN + LAYOUTS + EDITS

• COLOR TEST FOR LOGO + GRADIENTS + BABY

• COLOR SEPARATION FOR SILK SCREENING
+ DIRECT IMAGING + TRANSFERS

• ADHERENCE TO BRAND GUIDELINES

#design
#packaging
#rebranding
#colortest
#silkscreening
#direct-imaging
#presentation
#transfers
#printproduction
#projectmanagement

Design / Concept Dev / Color Test
Anew Ultimate

Avon

• CONCEPT DEVELOPMENT

• DESIGN + LAYOUTS + EDITS

• COLOR TEST FOR LOGO + GRADIENTS

• COLOR SEPARATION FOR SILK SCREENING
+ DIRECT IMAGING

• ADHERENCE TO BRAND GUIDELINES

SIDE NOTE : MAINTAINING GRADATION CONSISTENT WAS A CHALLENGE DUE TO BANDING AND INCONSISTENT RESULTS ACROSS DIFFERENT SIZE CARTONS

ULTIMATELY : BLACK GRADATION WAS DIRECT-IMAGED AT A 150 LINE SCREEN WITH 85 LPI AND WITH A 75 DEGREE ANGLE ONTO MATCHED GOLD FOIL. THE GOLD COPY WAS THEN TRANSFERRED ONTO EACH CARTON. ONCE THE GRADATION WORKED I THEN WAS ABLE TO CREATE A HI-RES IMAGE ON PHOTOSHOP WHICH WAS THEN USED ACROSS THE BRAND.

#design
#packaging
#rebranding
#colortest
#silkscreening
#direct-imaging
#presentation
#transfers
#printproduction
#projectmanagement

Design / Concept Dev / Color Test
Solutions

Avon

• CONCEPT DEVELOPMENT

• DESIGN + LAYOUTS + EDITS

• COLOR TEST FOR LEAF + GRADIENTS

• COLOR SEPARATION FOR SILK SCREENING +
DIRECT IMAGING

• ADHERENCE TO BRAND GUIDELINES

• SILVER TRANSFER

SIDE NOTE : SOLUTIONS LEAF WAS COLOR MATCHED AND HAD TO GO THROUGH MULTIPLE ROUNDS BEFORE CLIENT APPROVAL

SOLUTIONS LEAF LOGO CONSISTED OF A THREE COLOR (YELLOW, CYAN, BLACK) DIRECT IMAGE PRINTED AT 225 LINE SCREEN

#design
#packaging
#rebranding
#colortest
#silkscreening
#direct-imaging
#presentation
#transfers
#printproduction
#projectmanagement

Redesign / Mechanical Dev
IBgard

IBgard

• REDESIGN AND MASTER MECHANICAL
CREATED THEN ADAPTED ACROSS
DIFFERENT COUNT CARTONS

• LAYOUTS + EDITS

• CLIENT COLLABORATION

• ADHERENCE TO BRAND GUIDELINES

• ADHERENCE TO FDA GUIDELINES

• SETUP FILES FOR FINAL PRINTING PROCESS
FOLLOWING PRINTER SPECS

Old design

New design

#re-design
#packaging
#rebranding
#colortest
#silkscreening
#direct-imaging
#presentation
#transfers
#printproduction
#projectmanagement

Rebranding / Redesign / Mechanical Dev
Coppertone Complete

Beiersdorf

• REDESIGN AND MASTER MECHANICAL
CREATED THEN ADAPTED ACROSS ENTIRE
LINEUP

• REBRANDING + LAYOUTS + EDITS

• CLIENT COLLABORATION

• ADHERENCE TO BRAND GUIDELINES

• ADHERENCE TO FDA GUIDELINES

• SETUP FILES FOR FINAL PRINTING PROCESS
FOLLOWING PRINTER SPECS

#re-design
#packaging
#rebranding
#colortest
#silkscreening
#direct-imaging
#presentation
#transfers
#printproduction
#projectmanagement

Rebranding / Redesign / Mechanical Dev
Coppertone Complete

Beiersdorf

• REDESIGN AND MASTER MECHANICAL
CREATED THEN ADAPTED ACROSS ENTIRE
LINEUP

• REBRANDING + LAYOUTS + EDITS

• CLIENT COLLABORATION

• ADHERENCE TO BRAND GUIDELINES

• ADHERENCE TO FDA GUIDELINES

• SETUP FILES FOR FINAL PRINTING PROCESS
FOLLOWING PRINTER SPECS

#re-design
#packaging
#rebranding
#colortest
#silkscreening
#direct-imaging
#presentation
#transfers
#printproduction
#projectmanagement

Rebranding / Redesign / Mechanical Dev
Coppertone S-Sport

Beiersdorf

• REDESIGN AND MASTER MECHANICAL
CREATED THEN ADAPTED ACROSS ENTIRE
LINEUP

• REBRANDING + LAYOUTS + EDITS

• CLIENT COLLABORATION

• ADHERENCE TO BRAND GUIDELINES

• ADHERENCE TO FDA GUIDELINES

• SETUP FILES FOR FINAL PRINTING PROCESS
FOLLOWING PRINTER SPECS

OLD LAYOUT

NEW LAYOUT

#re-design
#packaging
#rebranding
#colortest
#silkscreening
#direct-imaging
#presentation
#transfers
#printproduction
#projectmanagement

Rebranding / Redesign / Mechanical Dev
Coppertone Glow Shimmer

Beiersdorf

• REDESIGN AND MASTER MECHANICAL
CREATED THEN ADAPTED ACROSS ENTIRE
LINEUP

• REBRANDING + LAYOUTS + EDITS

• CLIENT COLLABORATION

• ADHERENCE TO BRAND GUIDELINES

• ADHERENCE TO FDA GUIDELINES

• SETUP FILES FOR FINAL PRINTING PROCESS
FOLLOWING PRINTER SPECS

#re-design
#packaging
#rebranding
#colortest
#silkscreening
#direct-imaging
#presentation
#transfers
#printproduction
#projectmanagement

Rebranding / Redesign / Mechanical Dev
Custom Fit Inserts

Dr.Scholl’s

• REDESIGN AND MASTER MECHANICAL
CREATED THEN ADAPTED ACROSS ENTIRE
LINEUP

• REBRANDING + LAYOUTS + EDITS

• CLIENT COLLABORATION

• ADHERENCE TO BRAND GUIDELINES

• ADHERENCE TO FDA GUIDELINES

• SETUP FILES FOR FINAL PRINTING PROCESS
FOLLOWING PRINTER SPECS

#re-design
#packaging
#rebranding
#colortest
#silkscreening
#direct-imaging
#presentation
#transfers
#printproduction
#projectmanagement

Dr.Scholl’s

Mechanical Dev
Instant Cool

• CREATED MECHANICAL

• LAYOUTS + EDITS

• CLIENT COLLABORATION

• ADHERENCE TO BRAND GUIDELINES

• ADHERENCE TO FDA GUIDELINES

• SETUP FILES FOR FINAL PRINTING PROCESS
FOLLOWING PRINTER SPECS

#design
#packaging
#rebranding
#colortest
#silkscreening
#direct-imaging
#presentation
#transfers
#printproduction
#projectmanagement

Dr.Scholl’s

Mechanical Dev
Professional Series Work

• CREATED MECHANICAL

• LAYOUTS + EDITS

• CLIENT COLLABORATION

• ADHERENCE TO BRAND GUIDELINES

• ADHERENCE TO FDA GUIDELINES

• SETUP FILES FOR FINAL PRINTING PROCESS
FOLLOWING PRINTER SPECS

#design
#packaging
#rebranding
#colortest
#silkscreening
#direct-imaging
#presentation
#transfers
#printproduction
#projectmanagement

Rebranding / Redesign / Mechanical Dev
Bunion Cushions

Dr.Scholl’s

• REDESIGN AND MASTER MECHANICAL
CREATED THEN ADAPTED ACROSS ENTIRE
LINEUP

• REBRANDING + LAYOUTS + EDITS

• CLIENT COLLABORATION

• ADHERENCE TO BRAND GUIDELINES

• ADHERENCE TO FDA GUIDELINES

• SETUP FILES FOR FINAL PRINTING PROCESS
FOLLOWING PRINTER SPECS

#re-design
#packaging
#rebranding
#colortest
#silkscreening
#direct-imaging
#presentation
#transfers
#printproduction
#projectmanagement

Rebranding / Redesign / Mechanical Dev
Callus Removers

Dr.Scholl’s

• REDESIGN AND MASTER MECHANICAL
CREATED THEN ADAPTED ACROSS ENTIRE
LINEUP

• REBRANDING + LAYOUTS + EDITS

• CLIENT COLLABORATION

• ADHERENCE TO BRAND GUIDELINES

• ADHERENCE TO FDA GUIDELINES

• SETUP FILES FOR FINAL PRINTING PROCESS
FOLLOWING PRINTER SPECS

#re-design
#packaging
#rebranding
#colortest
#silkscreening
#direct-imaging
#presentation
#transfers
#printproduction
#projectmanagement

Well that was fun….

don’t be a stranger and let’s
do it in person next time